Senior Assistant Director, Marketing and Recruitment - Graduate Admissions

Georgetown University Washington D.C.
senior assistant director marketing admissions marketing admissions esm director senior assistant community recruiting
January 2, 2023
Georgetown University
Washington D.C.

Senior Assistant Director, Marketing and Recruitment - Graduate Admissions, MS-ESM - Georgetown University

Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.


Senior Assistant Director, Marketing and Recruitment - Graduate Admissions, MS-ESM - Georgetown University

Georgetown's Master of Science in Environment and Sustainability Management (MS-ESM) is a jointly offered degree that blends scientific knowledge with business principles - a powerful combination that will enable you to decisively address looming environmental threats and help build a more sustainable future within almost any organization.

Job Overview

The Senior Assistant Director of Marketing and Recruitment manages all activities related to the recruitment and marketing of our newly created MS-ESM program in responsibilities that include but are not limited to:
  • Supports all aspects of recruiting outreach including creating the marketing strategy and recruitment plan, liaising with our external marketing firm and internal marketing department, and managing and executing the lead and applicant journey (answering all emails, telephone calls, and walk-in inquiries for the MS-ESM programs).
  • Creates and implements all procedures for recruitment outreach and follow-up with prospects.
  • Ensures that all marketing content materials (both printed and online) are up to date and factually represent MS-ESM program goals.
  • Creates the email communication strategy and writes/sends emails within Marketo, our marketing automation platform
  • Plans recruiting events such as on- and off-campus information sessions, online information sessions and occasionally travels to represent MSB at recruiting fairs, both domestically/internationally
  • Coordinates with the Admissions staff at the Graduate School of Arts and Sciences (GSAS) to ensure that all prospects who initiate an application are efficiently passed on to the GSAS Admissions Staff
  • Updates the tracking reports on recruitment and admissions status
  • Maintains currency in knowledgeable about the MS-ESM and all of MSB offerings in order to best guide prospects during their exploratory journey
  • Works on special projects per the MBA Associate Dean‘s request

Work Interactions

Reporting to the Associate Dean of MBA Admissions and Director of Marketing for the MBA degree programs, the Senior Assistant Director interacts on an on-going basis with prospective and enrolling students by providing information in a professional and persuasive manner.

As well, they interact and coordinate with the Academic Director of GEI and the Admissions Staff at GSAS to ensure efficient flow of recruitment and admissions information and participation in recruitment related events; and manage outside vendors for contracts (e.g., catering, marketing vendors).

They also coordinate with various Georgetown University offices, such as the Office of Financial Aid and the Veterans Affairs office.

  • Bachelor's degree
  • At least 4 to 7 years in professional environment - preference for experience in higher education/admissions environment
  • Outstanding verbal and written communication skills
  • Outstanding interpersonal abilities and a poised, professional demeanor are essential
  • Ability to exercise good judgment in maintaining confidential data
  • Critical ability to multi-task, prioritize and execute
  • Critical eye for detail
  • Ability to build relationships with prospective applicants
  • Experience planning and managing a wide range of events and activities
  • Confidence to take initiative, ask questions and make recommendations with the end goal of process improvement and customer satisfaction
  • Comfort in working directly with executives at all levels and a genuine desire to understand and engage with international cultures

Preferred qualifications
  • Familiarity with a marketing automation tool like Marketo and/or a CRM tool like Salesforce
  • Proficiency with MS Word, Excel, Access, and PowerPoint
  • Knowledge of admissions information systems/databases

Work Mode: Hybrid. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position's mode of work designation. Complete details about Georgetown University's mode of work designations for staff positions can be found on the Department of Human Resources Mode of Work Designation.

Current Georgetown Employees:

If you currently work at Georgetown University, please exit this website and login to GMS ( using your Net ID and password. Then select the Career worklet on your GMS Home dashboard to view Jobs at Georgetown.

Submission Guidelines:

Please note that in order to be considered an applicant for any position at Georgetown University you must submit a cover letter and resume for each position of interest for which you believe you are qualified. These documents are not kept on file for future positions.

Need Assistance:

If you are a qualified individual with a disability and need a reasonable accommodation for any part of the application and hiring process, please click here for more information, or contact the Office of Institutional Diversity, Equity, and Affirmative Action (IDEAA) at 202-687-4798 or [email protected].

Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website.

EEO Statement:

Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.


Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.

COVID-19 Vaccination Requirements:

The Georgetown University community is committed to our public health approach and the important role that vaccines play in contributing to the safety of our University and our broader communities. Georgetown University requires students, faculty, staff and visitors to be fully vaccinated against COVID-19 and to have received a COVID-19 vaccine booster shot when eligible, or to have an approved medical or religious exemption. This requirement applies to all faculty and staff, including teleworking employees. Complete details and updates can be found in the Coronavirus (COVID-19) Resource Center.

To apply, visit

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